Keyed composite mock advertisement
Beats x Docs
COMPANY
RCAD
ROLE
Designer, Animator, 3D Modeler, Compositor, Creative Director, Sound Mixer
SOFTWARE
Adobe After Effects, Cinema 4D, Octane, Nuke
YEAR
2025
Credits
Sound Mixing, Animation, Design, Concept, Composite, Modeling, Texturing - Me
Sound - Pixabay
Music - Kelly Warner
Project Description
For this project, I created a 5–10 second branded commercial that combined live-action footage with motion design elements to promote a product from a company of my choosing. The goal was to make a short spot that felt like a real advertisement, using actors interacting with the product and animation that supported the brand’s visual identity. All footage was shot in class, and the final composite included on-brand animated graphics and a custom logo animation. To complete the brief, the finished ad was uploaded to social media within one week and tagged to the brand, showcasing a polished micro-commercial that blends practical filmmaking and motion design.
Process
Starting off
With this project allowing for new skills to be put into practice, like keying for compositing, using Ringling's green screen room, and combining 2D and 3D animation in a project more smoothly, i wanted to really explore my options. With this project, I wanted to create an advertisement for the 2 big brands i used the most, Beats and Doc martens.
I started with making an appointment with our sound designer, Kelly Warner to create a sound i could edit an advertisement to that had high energy, feeling punk, yet clean and corporate. Mixing both the punk, messy style of Doc Martens, and the clean, futuristic style of Beats.
Filming
Once getting the sound and the storyboarding approved, Next was filming the shots i needed for the advertisement. I used my knowledge from last years concept class of cinematic compositions and story archetypes to plan out how i wanted the shots to go, explained to my models how i wanted them to move within the shots, and set up the camera to create the shots i needed before animating. The camera shot in 6k so i didnt mind the camera not being perfectly framed, and being more of a wide shot because i could crop the footage without loosing resolution.
Design and Animation
Once the filming was done, i cropped and framed the video roughly to where i wanted it and used that as a reference for my designs and where i wanted the animation to go. Starting with the 2D aspect, animating the text in after effects and warping the text and other 2D elements and posterizing the animation to be 12 frames per second instead of 24 to give it more of a grunge feel.
Then was animating the 3D scene in cinema 4D, creating the gradient in the background with colored lights and using the fracture mograph on a thickened plane to create the ground breaking in the first shot.
Results
Finally was combining all of the assets, compositing the film, removing the greenscreen background and adding in my background and animations as well as rotoscoping certain parts of the film out so that some animation could overlap, like the ground being broken over the boot.